Ahoj vol.84: Butter Girl Spring a IVF

tři čísla, dvě věci a jeden report po patnácté

Ahoj,

jsem zase v módu mezi pódiem a nemocnicí, tak mám dost času přemýšlet. Dočítám newslettery, rozečítám knížky a povídám si o budoucnosti. Tak mám teď hned několik rent-free myšlenek. Ale je to tahle, ke které se pořád vracím:

The empathy economy is booming. Facts are out, feelings are in. This is attributed, at least in part, to a kind of brand-mania that asserts that everything from your razor blade to your public library to the IRS needs to have a relatable personality. Everyone is in the business of brand management: artists, designers, businesses, celebrities, politicians, museums, universities, armies, nations.

While the ascendency of mood boarding reflects the way brands, from commercial products to people, are imagined at this moment, the question remains why we are all so susceptible to manufactured emotion. Why are we so needy? Perhaps this yearning is a reaction to the lurking presence of Big Data. (…) When everything is available all the time and we’re inundated wit…